_alter labs

is an interdisciplinary unit of design & imagination, based in Shanghai.

est. 2015.

aims to challenge alternative approaches on design solutions, creative and strategic consultation.

unit of unusual measurement_ standard of no standards__


we are__

_ business strategist
_ creativity explorer
_ brand ambassador
_ visual creator
_ interior stylist
_ exhibition curator


elliott chuang
curator, creative director & founder

His years of experience in the design field includes setting up and operation of design stores such as Home Deluxe (Taipei), Area Living (Shanghai), Design Republic (Shanghai), as well as business development and design strategist with international brands: Bulthaup, Stellar Works, Georg Jensen and Nordst.

In 2015-2018, Elliott was commissioned by MatzForm as business strategist and creative director.

In 2017, he created design and incubator brand CUUNION.


655 Changhua Road, Jingan District, Shanghai, China, 200041

+86 150 0070 7553